Rishabh Ladha Roasts Sales Playbooks, How Modern Enterprise GTM Works, Why Your SDRs Keep Quitting, And How To Build $100m Funnels
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What if your sales team doesn’t suck—your playbook does? Rishabh Ladha, Co-founder of SquadStack, joins Edbound With Kinner to dismantle outdated enterprise GTM models, decode why SDRs burn out, and show how high-velocity funnels actually scale. It’s a no-BS masterclass in emotional selling, RevOps, and fixing what’s broken in modern B2B growth.
Unlock Rishabh’s exact playbook—then go deeper with our AI Thought Avatar trained on insights from every top startup, GTM & PLG leader we’ve hosted.
What You’ll Discover in This Episode
- Why most B2B GTM fails — From bloated SDR teams to poor lead quality—Rishabh explains the systemic cracks.
- The new sales formula — Emotional selling, JTBD storytelling, and pre-sales engineers who close better than closers.
- RevOps before revenue — The discipline, data hygiene, and pipeline rigor needed to scale to $100M.
- Why your funnel breaks at scale — And how to build signal-led funnels that your sales team can trust.
- Hiring real sellers — Ditch the "10 years of SaaS" filter—look for coachability, curiosity, and consultative instinct.
Welcome to Edbound With Kinner
Edbound With Kinner is the podcast where real founders, operators, and growth marketers come to decode what actually works when scaling modern businesses.
Hosted by Kinner N Sacchdev, Co-founder & CEO of Edbound AI and Knorish, this show dives deep into the strategies behind today’s fastest-growing SaaS, AI, and product-led companies.
From PLG experiments that move the needle, to GTM frameworks that convert and AI use-cases that actually work—you’ll hear firsthand from the people building it all. We go beyond headlines and hype to uncover the exact systems, scripts, and mindsets that drive growth.
Whether you’re a founder wearing multiple hats, a growth marketer chasing scalable channels, or a revenue leader looking to build a predictable pipeline—this is where you’ll find the edge.
New episodes drop every week.
Real operators. Real systems. No fluff. Just growth.
Subscribe To The Edbound With Kinner Podcast on your favorite platforms — Spotify, or watch on YouTube.
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Meet The Guest
Rishabh Ladha is the accidental salesperson who helped turn SquadStack into a GTM machine.
Starting out in venture capital, he now leads revenue across India and the US, driving results with a mix of sharp analytics and sales storytelling. He’s built multi-product funnels, run enterprise GTM in real estate and BFSI, and turned spreadsheets into growth systems.
Rishabh’s superpower? Tinkering with every sales detail — from ICP to RevOps — until it works.
In this episode, he unpacks why SDRs churn, how to enable sellers with emotional EQ, and why most GTM playbooks are broken. He breaks down PMF signals, how to structure winning sales teams, and the secret to $100M funnels. His frameworks aren’t theory — they’re field-tested across stages and geos.
If you’re building a GTM engine that actually closes, you’ll want Rishabh’s insights. This is a masterclass for founders, RevOps leads, and sales-obsessed operators alike.
Bonus: Download the High-Impact B2B Sales Framework That Closes Deals Like Clockwork
Watching the episode is one thing. Implementing them is what drives revenue..
This free downloadable playbook gives you the exact system used by high-performing sales teams to build predictable, scalable growth—without relying on luck, cold spam, or bloated SDR teams.
👉 Inside the Playbook:
- A proven 5-phase sales framework: From defining your ICP to delivering demos that convert
- The JTBD method to uncover the real reasons people buy (hint: it’s not your features)
- Truth-seeking discovery techniques that replace guesswork with clarity
- Consultant-style demo flow that turns “just looking” into “let’s go”
- AI-powered prep prompts so every call feels personal, relevant, and high-converting
Whether you’re fixing a broken funnel or building one from scratch—this playbook helps you run better calls, deliver smarter demos, and win deals that stick.
Fix your funnel with Rishabh’s proven framework—then explore deeper strategy with our AI GTM Coach built from top-performing teams.
Follow Edbound With Kinner updates on:
Stay connected for future episodes, frameworks, and insights. Follow Edbound on:
Where to Find Kinner N Sacchdev
Where to Find Rishabh Ladha
Episode Timestamps
- 00:00 – Why most SDRs quit and what’s wrong with GTM today
- 12:00 – Rewriting the sales process: pre-sales, demos, and storytelling
- 22:30 – How to hire a $10M+ seller (it’s not what you think)
- 32:00 – RevOps and CRM discipline: the unsexy stuff that scales
- 41:00 – Building trust-based funnels with product + signals
- 52:00 – Coaching your sales team like athletes
- 59:00 – Building a GTM motion designed to hit $100M
Steal Rishabh’s $100M GTM system—then chat with our AI Closer trained on real-world enterprise sales and scalable RevOps.
Thank You for Watching!
Subscribe to Edbound With Kinner for more GTM and PLG insights:
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